While search engine optimisation (SEO) may take some time to direct people to your website, there are a variety of quick and easy methods that can attract people to your site. Here are a few of them to get you started.
Before beginning, make sure that your website is mobile-friendly. Today, more than ever before, people are relying on mobile devices to help find products that they need. It also helps them in comparison shopping.
Considering that today there are more mobile devices in use than those persons who own a toothbrush, it only stands to reason that you’ll want to make sure that everyone can readily find your website and navigate it. Many mobile users are using their mobile devices for as long as 3 hours or more per day and smartphones are now considered to be their digital companions.
This same report goes on to show that as much as 27 per cent of activity on mobile devices is taken up with browsing the internet while at least 24 per cent is for online shopping. So, it only stands to reason that you’ll want to be up to speed with mobile optimisation.
So, if your website is mobile-friendly, you’re already ahead of the game.
Make sure to test it out on your mobile device. Check for how fast the pages load, how large the text is (can it be enlarged?), whether or not you’re able to use Flash, how difficult navigation on your site is, and focus on repairing any issues that you may find.
There are some handy Google tools to help you check these factors out.
That being said, let’s examine some of the great marketing methods that you can use to help improve people’s access to your website. The important thing to remember is that your objective is to drive clients to your website who will turn into customers.
Have you taken advantage of Google’s My Business tools? While this may be overstating the obvious, you’ll want to know where your potential customers are coming from. There’s an old rhyme regarding this: “If you want to sell what everyone is buying you must look through their eyes”.
So where are they going to buy merchandise? Why online, of course.
What businesses are going to capture customers’ attention? Those that are mobile optimised.
Have you ensured that your page is ranking on Google’s My Business? If not, you may wish to consider this. According to a recent article that Social Media Today published, 4 out of 5 potential customers found what they were looking for online. As many as 70 per cent of all potential customers have visited a store after they did their online search. And, 85 per cent of people trust the reviews that they read online so much that they use these as their personal recommendations.
The best part? All that you need to do to take advantage of Google My Business is sign into that section of your Google account and follow the easy instructions to set up your profile. Your profile will show your description, what your products and services are, and any specifics regarding your company. It’s that simple.
Are you utilising social media?
The latest term regarding social media is “networking on speed”. Social media literally reaches out and grabs your customers for you. Don’t waste time on platforms that don’t work. Learn how to use the demographics and benefits of social media to literally drive potential customers to your website.
- Facebook works for a business to consumer or B2C businesses. It also works well for women. Unfortunately, Facebook has presented some challenges unless the pages are being advertised.
- LinkedIn is ideal for business to business or B2B.
- Twitter works well for both, however, you’ll need to post more frequently to keep your page in the limelight. Many are posting so it’s easy to get lost in the postings if you’re not a frequent poster.
- Instagram will work well for the younger generation as most of the Instagram users are from ages 15 to 35.
Also, keep in mind your business hours. Many customers are surfing late at night and first thing in the morning, can they order directly from your page? Always link your website to your social media.