Digital marketing has changed significantly over the last few years, but what hasn’t changed is its efficacy. Among all the digital marketing channels, email marketing continues to be the satta most effective. Over 3.5 billion people use email. Over 85% of B2B marketers use email marketing to promote new business. More than 77% of B2C marketers use email marketing to nurture their audience. If you haven’t gotten on the email marketing bandwagon yet, now is the time to get on. Here are 10 of the best free marketing tools to help save you time and money and help you grow your business.
HubSpot Email Marketing – Most Popular Email Marketing Tool
HubSpot is one of the best-known email marketing tools. Its free version supports small business’ email marketing requirements. As well as being free, it is absolutely easy to use.
HubSpot Email Marketing integrates with other HubSpot tools like free-forever CRM. You can create a centralised database for all your contacts, organise your contacts and lists, and track and manage email performance.
Sendinblue – Best free Email Marketing Tool
Sendinblue has an unlimited subscriber limit. You can send up to 9000 monthly emails and 300 daily emails. This marketing communication platform offers customer relationship management and landing page creation, along with its email marketing tools.
You can choose over 70 design templates to create great-looking emails. The best part – the templates are responsive. You can preview a design to ensure it looks exactly the way you want it to, on any screen format. Other features include A/B testing and automatic optimising of your campaigns.
GetResponse – Best Email Marketing Tool for Templates
GetResponse is a powerful yet easy-to-use email marketing platform that offers signup forms, landing pages, and emails. GetResponse boasts of 99% email delivery, higher response rates, and more results. Some of its features include auto-responders, drag-and-drop editor, A/B split testing, advanced analytics, and scalable workflows based on every customer’s journey.
Omnisend – Most Sophisticated Email Tool
Omnisend’s free plan only includes sending emails, but it is good enough to support all your small and medium business email marketing requirements. Omnisend automates email delivery by using behavioural triggers. You can time your communications according to your customers’ convenience.
Get comprehensive insights about your audience so you can send relevant email marketing messages to each customer. Easily design and create engaging newsletters using Product Picker, a time-saving feature that lets you select the product you want to include in your email.
Mailchimp – Most Well-Known Email Marketing Tool
Mailchimp’s free plan offers basic email marketing features, like email creation and email scheduling. The smart recommendation feature gives you precise audience insights so you can optimise your email marketing efforts. Use the Content Manager feature to design your emails. You can store all your files and images for easy access. You can automate all your emails to push targeted emails like welcome emails, abandoned cart reminders, and order confirmations to individual customers.
What makes MailerLite stand out is its pop-up customiser. Other features include drag-and-drop email builder and landing page builder. It also has a built-in photo editor and a rich text editor to create fantastic and stunning emails.
You can create responsive landing pages to go with your emails to help drive conversions. To choose the best email variations, you can run A/B split tests. MailerLite also gives you a comprehensive report on each campaign that includes statistics like open rate, click rate, and unsubscribe rate.
Mailjet – An Intuitive and Collaborative Tool
Create responsive emails and customise your pre-designed templates with Mailjet. Its real-time collaborative feature lets you collaborate seamlessly with your team. You can create relevant emails and personalised emails for every subscriber, so you get improved results from your email marketing campaign efforts. Mailjet can be integrated with your CRM, and you can manage your mail list from a single dashboard.
EmailOctopus – Best to Send Unlimited Emails
This is an intuitive and straightforward marketing tool. It might not offer as many free features as some other free marketing tools on this list, but it allows you to send many more emails per month. If your business represents other brands, this tool allows you to send as many emails as like, to any number of email addresses. You can integrate EmailOctopus with third-party applications like WordPress, MailOptin, and Zapier and exchange customer data between these tools.
Benchmark Email – Best to Design Responsive Emails
If you want to design responsive emails so your newsletters and emails can be viewed on any device, Benchmark Email is a good bet. You can add and edit images from the platform itself, making it simpler and quicker to design your emails. You can also add stickers, various kinds of effects, and different texts to make your messages more attractive. Choose from several kinds of predesigned templates. The code editor allows you to view the email design even as you edit it.
SendPulse – Best Multi-Channel Email Marketing Platform
Choose from a massive range of professional, predesigned templates that are easily customisable with the drag-and-drop editor. You can automate your emails so that they go out to individual receivers at the right time. Analyse the effectiveness of each email marketing campaign. Understand each subscriber – click rates, read rates, and unread rates.
There are various free email marketing tools that you can choose from for your email marketing campaigns. But the best would be a tool that suits your business’s unique requirements. As well as investing in a free email marketing tool, consider investing in business insurance (click here for more information) that can help support your business. Your email subscribers will have more trust in your brand when they know you have protected your business with business insurance.
m2media. 2021. Our Pick of the Best Email Marketing Software for Australia. [ONLINE] Available at: https://www.m2media.com.au/australian-email-marketing-software/. [Accessed 12 March 2021].
Sprout Social. 2020. 11 Free Email Marketing Tools to Save You Time and Money. [ONLINE] Available at: https://sproutsocial.com/insights/free-email-marketing-tools/. [Accessed 12 March 2021].
Themeisle. 2021. 6 Best Free Email Marketing Services Compared. [ONLINE] Available at: https://themeisle.com/blog/best-free-email-marketing-services/. [Accessed 12 March 2021].